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Artificial Food
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2008-01-14 Adweek Magazine In Print - Advertising News - Advertising InformationCinnabon is among the best of the literal scent advertisers - those who use the scent of their wares to lure passersby. Indeed, an increasing number of food retailers use aromatic amplification to entice customers. The latest on the block is KFC, which is using the aroma of its world-famous chicken on mail carts to seduce the taste buds of cubicle-dwellers during pre-lunch postal deliveries. The shocker is that rarely are these delicious aromas from real food. Most of these mouth-watering, dinner-date-stopping scents are synthetics prepared by an aromachemical company and diffused through special apparatuses in and around the purchase locale. Scent marketing doesnt stop at food aromas, Bloomingdales in New York recently promoted a new Donna Karan perfume by dispensing the scent outside its doors at 59th Street and Lexington www.adweek.com Adweek in Print offers in-depth advertising news and information, with behind the scenes analysis on the players, the pitches, the deals and the decisions shaking up the advertising industry. - Adweek Magazine In Print Advertising News Advertising Information Adweek Advertising Agencies Advertising Firms Advertising Companies Ad Campaigns Advertising CampaignsAdd Comment |
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